Ride brief
Your terrain, ambitions, history and preferences become the decision filter.
White-glove custom bicycle builds
The perfect bike, without the homework.
Fit, frame, components, assembly and final delivery — considered as one complete system for the way you actually ride.
Road · Gravel · MTBOne rider. One brief. No compromise by default.
01
Fit before frameGeometry follows your body and goals — not the other way around.
02
Independent selectionEvery choice earns its place in the build.
03
Delivered ride-readyDialed, tested and handed over with a complete build brief.
The white-glove process
From first conversation to first ride.
A personal, deliberate process for riders who care about the outcome but do not want a second job researching standards, compatibility and tradeoffs.
Position first
We establish the fit envelope, then shortlist frames that work within it.
One system
Frame, drivetrain, wheels and contact points are balanced as a whole.
Ready to ride
Meticulous assembly, setup, test ride and a personal handover.
Why Apex Velo?
A premium bike can still be the wrong bike.
“Why wouldn’t I just walk into a bike shop or brand showroom?”Sometimes, you should. Apex exists for the more complicated decision: when fit, intended use and component choices matter more than taking home what is already on the floor.
A shop is the simple answer when…
You already know the model and size you want, the available build suits you, and speed or convenience matters most.
- You want to compare in-stock bikes today
- You prefer a standard factory specification
- A single brand already has the right answer
Apex is the better answer when…
You want the bike chosen around you — and one experienced partner to carry every decision from the first conversation through the first ride.
- You sit between stock sizes or established categories
- The best frame, wheels and components may come from different makers
- You want the tradeoffs explained, not a catalog handed to you
- You value one accountable relationship more than a chain of handoffs
The missing layer between retail and true bespoke.
No inventory agenda
The brief begins with your body, terrain and ambitions — not a model that needs to leave the floor.
One whole-bike view
Fit, geometry, gearing, wheels and contact points are resolved as an integrated system.
One decision partner
You get a clear shortlist and a reason for every choice, without doing months of research yourself.
Accountable after delivery
The handover is the start of refinement, with the position and setup revisited after real riding.
Dream bike studio
Start with how you want to ride.
Choose a direction and leave with a concise brief for a private consultation. The estimate is a planning range, not a quote.
Discipline
Choose oneRide priority
What should lead?Frame direction
Material & intentDrivetrain level
Electronic shiftingWheel direction
Where performance livesFit is the foundation
Build the bike around the rider.
The best frame is the one that supports your position, handling goals and real-world terrain. Fit decisions come first, before a frame is ordered.
- Rider interview and movement history
- Position, contact points and geometry envelope
- Frame shortlist with tradeoff notes
- Post-delivery refinement after real riding
TK
About the founder
Tae Kim
Tae founded Apex Velo Works to give busy riders the white-glove experience he always wanted: pro-level bike fitting, thoughtful frame and component selection, and a meticulous hand-built result — without the homework.
By day, he is VP of Business Development at Automation Anywhere, following 22 years at Google where he led Chrome Enterprise partnerships and landmark OEM and silicon deals. That career trained him to turn complex choices into clear decisions and see how every part of a system works together.
He is also a lifelong cyclist who races gravel and mountain bike in the Men 41–50 field with Alto Velo, trains by power, and has spent years obsessing over the small choices that make a great build feel inevitable.
22 yearsAt Google
Alto VeloGravel & MTB racer
Bay AreaLocal, personal service
Tell us what the next bike should unlock.
Private consultations by appointment in Saratoga, serving the greater Bay Area.